June 28, 2019
Small eco-friendly town in southwestern Japan developing itself as mushroom-producing center
The mushrroom, "kinoko" in the Japanese language, is one of the most traditionally important health foods for Japanese. Many Japanese, notably the elderly, know about a convenient way to remember seven health foods consumed in Japan over the centuries.
This represents a combination of the initials of the seven foodstuffs, "ma", "go", "wa", "ya", "sa", "shi", and "i." They individually mean the bean, the sesame, the wakame seaweed, the vegetable, the fish, the shiitake mushroom, and the potato, but when pronounced as a phrase, that means "The grandchild is gentle."
At an innermost corner at the market is a gallery-like cooled room where many kinds of mushrooms grown on the fungal bed pot are on the shelf. Consumers can pick whichever mushroom they want from the ceramic pot for 100 to 130 yen apiece. If they want to have it with the pot as a whole, they can do it with an additional charge of 100 yen.
The originally grown product is an enokitake mushroom with very soft, fine white filament hyphae, which, when boiled, can be served as something like a noodle.
The initiative came at a time when its mainstay farming industry, mainly rice growing and "igusa" rush grass production, came to a fix.
Several local mushroom growers supply their products to the farmers' market, while the mushrooms are not just for sale but also used for meals served at a restaurant adjacent to the market, with a favorable supply-consumption cycle established.
The project has boosted the town to one of the biggest mushroom-producing centers in western Japan. The Ohki initiative is seen to be an attractive community-revitalizing model, as depopulation over the past decades has hard hit rural regions in many parts of Japan.
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